SEO for Small Businesses How to Compete with Big Brands Online

 Hello and welcome back to my second last blog of this series. This week's topic is SEO for Small Businesses: How to Compete with Big Brands Online.  

 A SEO is a search engine optimisation that is a process used to improve traffic to a website using key words and clues to help searchers find what they are looking for. It is hard for small businesses to compete with larger brands online as they pay for their brand to appear at the top in searches. Some ways I think are good strategies for smaller businesses to use to optimise their SEO are: 

  • Local keywords 

The use of local terms (i.e. Wexford town) will make a smaller brand stand out.  This becomes an advantage for smaller brands as when people are searching for something in their area, they will rank higher in a search than the bigger brands as it is more relevant to what was searched. This creates a niche market and gets customers closer to what they are looking for.  

  • Improve website performance 

Due to majority of searches now of days done through mobile devices it is essential for websites to be mobile and user friendly with clear web page headings. This will increase the use of a small businesses website as it is clear to the user of what is contained on the web page. Can you think of a time you went onto a website that was not user friendly on your mobile device and how frustrating that was?  

Here is a link to a video that shares more ways for small businesses to rank higher in SEO https://www.youtube.com/watch?v=SwTo2DuSXCI 




I hope I enjoyed this read and that you will be back next week for my final blog.  

Molly.  

Comments

Post a Comment

Popular posts from this blog

Cybersecurity for Small Businesses:

  Hello and welcome to my final blog of the series, I hope you have enjoyed reading them as much as I have enjoyed researching and writing about each topic. My final topic is Cybersecurity for Small Businesses.   Cybersecurity for Small Businesses is just as important in today’s world as it is for larger companies. This is because smaller businesses are becoming increasingly targeted by cyber-attacks. With smaller businesses having less cyber security it can cause substantial damage to them financially as well as damage their reputation.  In order for small businesses to safeguard their business it is important for them to use strong passwords and to use multi-factor authentication where possible to illuminate the likely hood of a cyber-attack happening to them. Also to make sure that there software and antivirus tools are always kept up to date this can be done by installing a firewall protection.  Another way small businesses can protect their business is to train ...
Read more

Introduction – I am..

Hi, my name is Molly, I am currently in my final year of my four-year degree in SETU Waterford studying marketing. After completing my second year at SETU I graduated with a Higher Certificate in Business Studies, having completed this I decided to add on another two years, and I hope next year graduate with an Honours Degree in Business Studies after specialising in Marketing.     Also, I have a part time job in the retail sector at the weekends, which I love.  During the last semester in college, we undertook work placement I decided to go in the direction of teaching, so I did 12 weeks in a secondary school in which I discovered very quickly that it was not for me. Having completed this I learnt a lot about myself as going there I was very adamant that teaching was the career I wanted, in fact I was very wrong. I am still very glad I did it and now know that I need to reevaluate my future .   I have started this blog as I am going to be posting a series ...
Read more