Molly R

  Hello and welcome back to my second last blog of this series. This week's topic is SEO for Small Businesses: How to Compete with Big Brands Online.     A SEO is a search engine optimisation that is a process used to improve traffic to a website using key words and clues to help searchers find what they are looking for. It is hard for small businesses to compete with larger brands online a s they pay for their brand to appear at the top in searches. S ome ways I think are good strategies for smaller businesses to use to optimise their SEO are:   Local keywords   The use of local terms (i.e. Wexford town) will make a smaller brand stand out .  This becomes an a dvantage for smaller brands as when people are searching for something in their area, they will rank higher in a search than the bigger brands as it is more relevant to what was searched. This creates a niche market and gets customers closer to what they are looking for.    Impro...

  Welcome back to week 6 of my blogs, this week I am going to discussion the Evolution of Internet Technologies: From Web 1.0 to Web 3.0 and its main changes.     Web 1.0                                                                                                                                                                                   Web 1.0 is known as the ‘static web’ as it only contained stat ic images and pages that ...

  Hello again and welcome back to this week's blog which is another fact based one focusing on Cloud-Based Analytics for Small Businesses.   In today’s business world small businesses can get los t amongst larger organisations as it is hard for them to have the revenue needed to make informed decisions to stay somewhat competitive . As to make these decisions they need to appropriate tool such as Cloud-Bases Analytics to evaluate and review large volumes of data.   Cloud-Based Analytics uses remote servers on the internet's cloud platform to collect, process and analys e data rather than using physical servers.   Benefits   Cost Effective  : As businesses are small, I feel this is a huge benefit as when using Cloud-Based Analytics businesses only have to pay for what they use . This allows businesses to use their revenue on more important resources.   Easily accessed : Cloud-Based Analytics allows small businesses to access the data from any...

  Hello and welcome to week 4 of my 8 weeks of blogs. This week I am going to be discussing SaaS ERP for small and medium enterprises (SMEs) . I hope you will enjoy it and hopefully can learn something new along the way.     Due to size and revenue available to them, SMEs are unable to compete with global businesses . However, as SaaS ERP is available to comp anies of any size it allows SMEs to maximise their operations. SaaS ERP is an enterprise resource planning system that is operated in the date centre owned by the ERP provider rather than in the location of the SME . Improved communication and collaboration within SMEs is done through ERP SaaS as it allows them to access an d share data across di fferent departments. Once t he data is entered from one process it is available to be used in any other process in the ERP.   Uses for SaaS ERP:   Finance and accounting department : used to keep records of cash in hand, customer credit etc.   Huma...